portero.com

PRESS HIGHLIGHTS 2007

November 1, 2007
Is This It for the It Bag?
New York Times, Eric Wilson

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“The new condo market today is comparable to the It bag,” said Stephanie Phair, the vice president for merchandising for Portero, an online auction house that specializes in the resale of luxury goods. “Every bag has a name. At least in New York, you see the same thing with all those condo buildings going up with valets, pools, dog parks and fancy names. At some point, people are going to decide that, in fact, what they’d like is to go back to the tried and tested, the classic prewar or the apartment on lower Fifth Avenue.”


October 25, 2007
Marked-down luxury
The Journal News, Heather Salerno

“The wares on Portero.com might be secondhand but, the site is no online thrift store.”

October 18, 2007
Christie’s online goes global
Computing, Lara Williams

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“Online bidding is an important mechanism for setting the prices of luxury goods, said Michael Sheldon, chief executive of luxury brands site Portero.com. “Consumers participate in setting a price through bidding, allowing sellers to learn what the price should be,” he said.”


September 22, 2007
Tiffany vs. eBay; Why is the jeweler taking the auction website to court?
Financial Times, Syl Tang

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“KarenKooper.com and Portero.com resell nothing but authenticated luxury goods. Michael Sheldon, chief executive of Portero, says: “eBay is ... facilitating a bunch of sellers they can’t control. It’s so easy to put a photo of a real item and then sell a fake item. The eBay marketplace doesn’t work for luxury goods.”


August 24, 2007
Buying luxury with and eye on resale
Cape Argus (South Africa)

“Portero positions itself as sort of an online Christie’s to eBay’s fleamarket. Portero has hosted about 70,000 auctions, focusing only on high-end merchandise in a few limited categories such as jewelry, watches & handbags."

August 19, 2007
Strategic Shopping; A Virtual Retail Row
Los Angeles Times

“Portero.com: Unlike eBay, this luxury auction site guarantees that it’s Cartier tank watches, Hermes bags, Jimmy Choo stilettos and Rauschenberg canvases are the real deal.”

July 30, 2007
Secondhand Nose
Washington Post, Robin Givhan

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"Portero wants to appeal to buyers who appreciate the convenience of online shopping but who are more interested in getting their hands on a specific, genuine item than in getting a rock-bottom bargain.


October 28, 2007
Shopping Buzz Blog: High falutin' Ebay: Portero.com
Dallas Morning News, Jason Sheeler

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“Have you checked out portero.com? It's the luxury Ebay, really.”


July 16, 2007
The Fast and the Fabulous, The Millionaire's eBay
Zoo Zoom

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"The success of a marketplace of this nature is the result of Portero’s ability to identify and reach the emerging community of high fashion-forward, tech-savvy shoppers."


June 14, 2007
Style Spotlight: Collectible Watches
Forbes.com, Hitha Prabhakar

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"Women have handbags and jewelry as a way to accessorize what they are wearing, says founder and Chief Executive Michael Sheldon. Men have watches."


June 14, 2007
Score
Daily Candy

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"The fancy-pants auction site has launched an accessories section, chock full of Birkins and bling."


June 7, 2007
Money Bags
Style.com, Nancy Macdonell

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"Portero.com, the luxury online auction house that functions as a sort of eBay for the Amex Black Card set, has launched an accessories section."


June 2, 2007
The next BIG thing
The Toronto Star, David Graham

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"We will be able to buy more of the things we really want or need. We'll be transformed from an `accumulation nation' into an `auction culture,'" writes Daniel Nissanoff, the New York-based author of Future Shop and founder of portero.com, a resale site for luxury items."


May 7, 2007
Internet Accessories Sales Proving a Gem
WWD, Sophie Chabbott

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"Also tapping into the trend is Portero.com, an auction web site that offers used art, watches and fine jewelry, Portero.com will launch an accessories segment next month selling used handbags from luxury houses such as Hermes, Chloe, and writing instruments from Montblanc and Cartier."


April 30, 2007
Portero Opens up to Accessories
WWD, Sophie Chabbott

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"Like the other product types the firm offers, each accessory for sale is certified and rated from fair to Pristine (the best) by experts employed by Portero."


April 11, 2007
In pictures: Luxe ways to spend your tax return
Forbes.com, Hitha Prabhakar

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"The Rolex Oyster is a staple for the most fashionable, but at $7,000 it could take years' worth of tax returns to afford. Solution? A pre-owned one bought at a luxury auction. This version has a stainless steel case, 18-karat yellow gold detailing and a stainless steel strap. For more information, visit www.portero.com."


April 5, 2007
Ensuring That Your Cartier Is Really a Cartier
Wall Street Journal, Christina Binkley

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"One of the best options on the Web for buying authentic merchandise right now is Portero.com, an online auction site that does the dirty work -- manually authenticating every item that trades on its site. The solution is labor intensive for the company but not for consumers. The company's claim to fame: not a single item returned as fake in 60,000 auctions."